While marketing may seem like a numbers game, you need to be able to generate a lot of creativity if you want your business to outshine the competition in the digital age. This requires significant time, thought, effort, and other resources to make a reality, but where can you start? Try dotting your current marketing strategy with some of these creative ideas and you’ll notice just how much further you can get with creative marketing.
Video Shorts and Memes
For 90% of businesses out there, potential customers and those interested in your business want to feel they are in a dialogue with you as opposed to constantly being the listener. This is why currently many businesses are experimenting with video shorts through Tiktok or Instagram Reels and creating and posting memes on social media.
If you can get any of these to go viral, then that will be sensational! Gone are the days where our marketing must be pristine and polished, users are engaging with brands who are authentic, light-hearted, and show a strong sense of community.
Let’s say you work in a law firm and must keep everything professional and sharp, it’s still possible to engage audiences through social platforms. Post tips, an inside look at your daily activities, interesting facts about the industry, and much more to make followers feel connected to your brand instead of being two-dimensional.
Contests, Giveaways, and Offers
Your marketing strategy can’t merely rely on content that pushes services, products, and the business as a whole onto your target audience. Your client base will quickly think it’s all about “me, me, me” and not enough about them.
This is where contests and giveaways come into the picture. No one can refuse free perks and products which is why contests are a great way to keep not only your existing customers interested but also attract new ones. If you don’t have the resources to do contests often, try your best to provide special offers and bundles as frequently as possible.
And don’t forget to make sure to keep your audience in the know about these things! Add a pop-up screen on the website, make a social media post, or send it out as a promotional email campaign. The more people know about these perks, the more likely they are to interact with them.
A creative approach to marketing any brand or business that’s taking the world by storm at the moment is influencer marketing. This essentially means utilizing endorsements and mentions from influencers as a form of a social media boosting service.
This approach can be helpful for starter businesses and established ones alike since you’ll gain exposure from tens of thousands of users from the influencer’s audience. Influencer marketing will require significantly more investment than other methods, but if you strategize correctly which influencers to opt for, then it’ll pay off in the long run.
Be Publicly Visible
Online marketing is diverse in nature, but putting a face to the brand will only benefit you more. The more your business partners or members of the team host and participate in industry-specific events and put their networking skills to work, the better your brand will perform.
This includes and is not limited to webinars and podcasts! As long as you’re in the public eye, interacting with others in the industry and even your target audience, then you’re walking and talking marketing campaign.
Brand Out and Link Back
Content is a driving force for traffic and sales in the current state of digital marketing, which is why you need to be using it to your advantage. Whatever your industry is, you can certainly write blog posts, create an ebook, write out guides and tutorials, and more!
Essentially, you are sharing your expertise and helping others with valuable content but at the same time, you can make this a part of your brand. Utilize in-bound linking to link readers to other relevant pages on your website from the blog. Place your ebook or tutorials according to the topic that they cover and market the related service or product alongside it.
Collaborations that Matter
This is similar to influencer marketing but is often much more cost-effective. If you find others in the industry with aligned needs and interests as your business, then it’s effective to partner up with them.
Whether you decide to collaborate on a one-time project or for the long-term, this is a great way to combine forces to make a difference in your marketing instead of going solo. The difference here, compared with influencer marketing, is that you have mutual interests and are working towards a common goal together, without one leaning on the other.