Building a Purpose Driven Brand

With re-opening, the economy is transitioning to a post lockdown environment in which a number of things will be different. Most notably customer behaviour. While lockdown was in place customers may have forgotten your business and the benefits it provides.

Your business will need to address this challenge. A key tool to help you do this is your brand and now is an excellent opportunity to review it and in particular its purpose.

New ways of thinking about what you offer and ensuring authenticity have become vital elements in marketing. Ensuring your brand is purpose driven will help you meet these customer expectations.

Justin Cooper will talk about how your business can have a purpose driven brand which will help differentiate it and reconnect your customers.