All At SEO – Local

Once again, Google made changes to its algorithms and search during 2021. These have bedded down now and have had an impact upon your SEO performance. In addition, one of the side effects of the pandemic lockdown has been the increase in demand for local goods and services.The combination of these provides an opportunity to improve the local marketing penetration of your web presence.

Some of the challenges in making this work for you include:

• Knowing the Google changes and adjusting to them
• Ensuring that any adjustments continue to match your strategy
• How to use the emphasis on local to tap into the observed increase in local demand and ensure you are found
• What type of content works best in which situations
• Identifying nearby geographic areas and targetting them successfully

Local SEO helps your business stand out and allows you to capture local search territory to connect with the searchers in your area.  This in turn helps drive more qualified traffic through online leads.  Since these leads are from people who are specifically searching for products or services that your business offers in the local area, they are also likely to offer a high conversion rate.