marketing

The Game isn’t Over for Targeted Advertising, but Playing Strategies Must Change

Since Google announced the retirement of third-party cookies, the hunt has been on for a new, permanent, and privacy-safe replacement. But while the digital advertising industry has seen many solutions emerge — including several identity-centric initiatives and interest-based audience segments — it’s also encountered ongoing confusion and indecision. With less than two years until cookies are phased …

The Game isn’t Over for Targeted Advertising, but Playing Strategies Must Change Read More »

Creative Marketing Ideas to Boost Your Business in 2022

While marketing may seem like a numbers game, you need to be able to generate a lot of creativity if you want your business to outshine the competition in the digital age. This requires significant time, thought, effort, and other resources to make a reality, but where can you start? Try dotting your current marketing …

Creative Marketing Ideas to Boost Your Business in 2022 Read More »

How To Boost Your Content Marketing Strategy In 2022

In this world of digitalization, when everything is shifting on online platforms, it has become really competitive to stand your business out from the crowd. When we are talking about digital marketing, we can not ignore the importance of content marketing. Content is the king, which is ruling the digital marketing sector. If you want to …

How To Boost Your Content Marketing Strategy In 2022 Read More »